Our Story

Flora North {formerly Bella Flora} is a local floral boutique focused on unique garden-style designs. Downtown Duluth, Minnesota was the home of this lovely boutique for 18 years, and now we are at home in the Lincoln Park Craft District! 

The Flora North design team creates floral beauty for weddings, homes, offices, hospitals, funerals, and events in Duluth, Superior, and all surrounding areas.

With a focus on fresh and unique, Flora North designs everything from wedding bouquets, to driftwood planters, to table centerpieces. The flower selection is like no other, keeping sustainability in mind as much as possible. From May-October, almost all of our blooms are sourced from local farms in the area, and we use Minnesota and California grown blooms as often as we can throughout the rest of the year. Each flower arrangement is thoughtfully designed using high quality blooms, beautiful color palettes, and a variety of textural greenery to honor any occasion.

Flora North has been a staple in Downtown Duluth for 17 years. Owners and designers Ellie Just and Sarah Bjork are delighted to continue loving this happy little floral boutique. Previous owner Angela opened as Bella Flora in 2000 with a goal to provide Duluth with a brand new approach to floral design, and she did just that. Over the years, Flora North has blossomed into Duluth’s premier flower shop, with their arrangements easily recognizable around town.

Ellie and Sarah have new goals and ideas for the shop, but the original core goal is still in place- to demonstrate new approaches to floral design. These two are always expanding their floral knowledge through research and by participating in floral workshops around the country to keep their ideas fresh and on-trend. They are on fire for flowers, and it truly shows through with each gorgeous arrangement they create.

Ellie Just

Ellie Just lives in Duluth with her husband, two daughters and her pup. Originally from Aitkin, MN, she fell in love with Duluth and made it her home. Not only is Ellie an amazing designer, she also takes care of a lot of the scheduling, bookkeeping, and many administrative tasks to keep the Flora North Team running smoothly and cheerfully. Ellie had been designing for Flora North for about 3 years before becoming the co-owner in 2016. She enjoys crossfit and getting outside with her kids. You will see her around the Lincoln Park Craft District with a beverage in her hand, involving herself in any way she can!

Sarah Bjork

Sarah Bjork lives in Duluth with her husband and four fur babies. She is a Duluth Native who loves gardening, reading, cooking, and  just can’t get enough of this delightful city by the lake. Sarah is an incredible designer who creates many of Flora North’s daily arrangements and wedding flowers. She also handles Flora North’s social media accounts, coordinates wedding inquiries and consultations, and handles all online communication. Sarah had been designing for Flora North for about 6 years before becoming the co-owner in 2016. She is powered by iced Americanos, juicy IPAs, and good vibes!

These two make a wonderful team and have a wild list of ideas brewing! They are excited to continue inspiring the community, collaborating with local businesses + artists, and using fresh + local flowers as much as possible!

Ellie + Sarah’s Favorite Arrangements