Ellie, Tell us a bit about yourself.

Hello everyone, my name is Ellie Just and right now, my biggest roles in life are wife and mama!! I have been married to my husband and better half, Phillip, for almost 5 years now. Together we are daily chasing after our beautiful, energetic, independent, strong-willed daughter, Thea, who will be 2 in September. Also, in September, we are expecting our second daughter, and we couldn’t be happier! Oh and course I can’t forget about the first addition to our family. Our fur-baby, Kate, our 4-year-old Golden Retriever!

3 years ago, Phillip was offered a job on the Duluth Fire Department and that is what brought us here to Duluth. Moving here, I had no idea what this city had in store for me. Would I work and build a career? Work part-time? Be a stay at home mom? And then I walked into Bella and instantly found a family. The relationships I’ve built here I will truly have forever.

After I had our daughter, Thea, I didn’t go to Bella for almost 5 months, and when I came back, it was only part-time. At that point, I still didn’t know what I wanted or what my purpose in life was. But everyday I came to work my heart and soul grew more in love with Bella and began realizing that is where I wanted to be and where I belonged. I had found my purpose, my dream.

Never did I think moving to Duluth would be just as important for my dreams than it was for my husband.

I am a mom. A wife. And now, a business owner.

I have a love for the Minnesota Seasons, the Big Pond, and the North Shore.

I love to curl up with a good book but more than that, I love curling up with Thea and letting her try to read to me.

Most importantly, I love that I truly do have a better half. Phillip is the solid foundation of our family. He is strong, loving, gentle, patient, supportive and a Godly man. Knowing that I have Phillip for this journey called life, I know we can truly do and accomplish anything.


What do I love about Bella?

I love the family that is created at Bella; there is so much love and laughter that happens in our little shop. I love the relationships that are created with our clients. The magic and creativity that comes out of Bella astounds me everyday. I love that no matter how big or small our team is; it is always awesome!


What is my favorite floral design and style?

I thought about this question for a long time and this is what I came up with. I don’t have a favorite. I love trying new things and being challenged. I love that the flower availability changes with the seasons. Right now I love what the colors and the flower quality. I feel like I can create anything.


If you brought 3 plants home, what would they be?

Well I am going to tell you about the 3 plants that I have at home now!

  1. Succulents
  2. Terrarium
  3. Lipstick Plant

I love green plants, but I love them more outside!!


What part of the business will you specialize in, if anything?

I believe I will be specializing in more of the business end of Bella, customer communications, business communications, some accounting, etc. Putting it lightly, let’s just say I like to be organized. I also like to know what’s happening on a daily basis; what’s coming in and what’s going out. I will still be designing, I’m guessing, most days. I also know I won’t be doing all the business end of things alone. Sarah and I make a great team, we work so well together. I couldn’t be more comfortable with taking this journey with Sarah.


What are some of your favorite Flowers?

Coral Charm Peony


Café Au lei Dahlias

Star of Beth


Blackberry Privet

Rose Hips

Magnolia Leaves


What at Bella makes you smile?

Honestly, usually all it takes is walking through the door in the mornings!